Terms of Service

These terms apply when you buy a service from [legal entity name], which does business as iLift. You accept them when you tick the terms box at checkout or pay an iLift invoice. Each purchase is covered by the version you accepted.

Prices and payment

Prices are in US dollars. Before you pay, the offer page shows what is included and what it costs. Fixed-price menu items are paid in full, upfront, by card. Stripe processes the payment, and we never see your full card number.

Custom projects are paid by invoice. Up to $5,000, you pay a 50% deposit and the other 50% on delivery. Above $5,000, you pay 30% up front, 40% at the midpoint milestone we agree on, and 30% on delivery.

The 5-minute Fast-Start bonus

Prices never change with time: you pay the same price whenever you pay. Some offers include a Fast-Start bonus instead: if you pay for an option that shows the bonus within 5 minutes, your first month of Website Care is included at no charge. It covers one month from the start of your work and ends on its own. It is not a subscription, we keep no card on file for it, and it never turns into a paid plan; we will ask whether you want to keep Website Care. The bonus has no cash value. It applies to options with website work that do not already include a Website Care plan.

The 5 minutes start once, the first time the offer page opens in a browser, and they run on our server's clock. Reloading the page, opening the link again, getting another email or getting a new offer for the same business does not restart them. Each business website can get one Fast-Start window every 90 days. A payment you started before the window ended and that completes just after it still earns the bonus.

When the 5 minutes are up, you can still pay the same price, without the bonus, for 7 days. After that the offer ends, and you can book a call with Dave instead.

Guarantees

Each guarantee applies to the options that include the work it names, as shown next to the pay buttons.

Monthly plans

Monthly plans renew automatically every month until you cancel. Each renewal charges the plan's monthly price to the card on file. One offer includes at most one monthly plan.

Local SEO, ads management and the AI Partner plan have a 3-month minimum term, then continue month to month. Automation services (the AI receptionist, review requests, lead follow-up and website care) are month to month from the start.

Before each renewal we email you a reminder with the amount, the date and your link to manage your plan. You can cancel online any time. For a plan with a minimum term, billing stops when that term ends.

How to cancel

Open the "Manage your plan" link in your welcome email or in any renewal reminder, choose "Cancel my plan" and confirm. If you can't find the link, email dave@ilift.com and we will send you a new one.

The page shows your plan's end date before you confirm. That date is the later of two dates: the end of your minimum term, if your plan has one, and the end of the month you have already paid for. If an end date is already set on your plan, the page shows that date, and it is the one that applies. We confirm the end date by email.

Your service runs until the end date, and nothing is charged after it. Plans are never prorated: there is no partial refund or credit for part of a month.

The billing page linked from "Manage your plan" is for updating your card and seeing your invoices. Cancelling is done on the "Manage your plan" page.

Refunds and deposits

Deposits are refundable in full until work starts. After that, refunds cover only work we have not delivered. If we can't complete a fixed-price fix as described, we refund that item in full. Refunds go back to the card you paid with.

Access to your accounts

We start work after you give us access from your business's own accounts, such as your website, Google Business Profile or ad accounts. You add us through each service's own sharing or partner settings, so we never need your passwords. The accounts stay yours, and you can remove our access at any time.

You confirm that you own these accounts or are allowed to give us access to them. If you can't give us the access a service needs, we refund what you paid for that service.

Software you already pay for, such as your booking tool, CRM or phone line, stays on your own account and your own bill.

Ads

You pay ad spend directly to Meta or Google. Our ads management fee is based on the monthly ad budget you plan at purchase. If your actual spend stays above that budget band for 2 months in a row, Dave may offer the next band. The fee changes only if you agree, starting with the next billing period.

Usage limits

The AI receptionist includes up to 500 voice minutes a month, across phone calls and web voice. Lead follow-up includes up to 1,000 text message segments and unlimited email a month.

We tell you and Dave when you reach 80% of an allowance. Going over does not stop the service, and there is no automatic overage charge. Dave will offer an upgrade, and any extra charge needs your written OK first. US carrier registration fees for business texting (A2P 10DLC) are passed through at cost and listed before you pay.

Results

We do the work described in your offer. We can't promise specific results, such as search rankings, calls, leads, reviews or sales, because they depend on things outside our control.

AI

Ava, the voice and chat assistant on this site, is an AI assistant, not a person. Some services we set up for you also use AI, such as the AI receptionist and review reply drafts. AI can make mistakes, so please tell us when something it says needs fixing.

Privacy

Our Privacy Policy explains what we collect and how we use it.

Governing law and changes

These terms are governed by the laws of the State of New York. We may update them; when we do, the version at the top of this page changes.

Contact

Questions about these terms can be sent to dave@ilift.com or mailed to [legal entity name], 1738 Bard Lane, East Meadow, NY 11554.